Summary of sheets

'Ethnicity minority push by BBC'

1) BBC wants to improve its news coverage of Britains ethnic minority communities
2) Young black people are being recruited for a team of journalists
3) "The BBC was not covering a section of it's audience adequately enough"
4) BBC's national news poeration still does not make enough use of the Asian Networks specialist knowledge.
5) "Following complaints from Hindu and Sikh listeners tat they were being too closley accosiated with muslims"

This sheet indicates that the BBC are ignoring ethnic minorities or are using them for the sterotypical ideologies set with them. The ethnic community feel as if they are being misrepresentated.
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'Subcontinental drift'

1) Within the UK, there is, "a drastic rise in the artistic output of second and third generation Asians"
2) Artists such as, Cornershop, Asian Dub Foundation and Talvin singh are breaking through the barrier.
3) 'Token Asian' - white people see asians as less, as if they're just there to make up the numbers.
4) Asian music is now named "World Music", which shows progression.
5) Bombay dreams has been a huge success.

This sheet shows that Asians were pushed to the side and are now beggining to be noticed.

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'Home Service'

1) More than twice the ammount of Asian homes have cable or sky TV.
2) Most Asians from Asia, rather than being born in the UK still watch their homeland programmes.
3) 4.5 million ethnic people are paying for a liscene fee, yet they don't watch channels 1-5.
4) Holby City is now full of Asians.
5) Asians want a fairer portrayal of arranged marriage.


Ethnic minorities still watch their own programmes and dislike UK TV as they say it's boring and doesn't make them feel associated.
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'How Entertainment changed'

1) Kumars at No. 42 and Babyfather are multicultural programmes which are shown on British channels.
2) Off scene roles - no asians or minorites working in high positions.
3) "We live in a multicultural society but it isn't reflected on screen"
4) "Hideously White"
5) 78% of minorities are better represented on TV compared to 10 years ago.

TV is hideously white and major roles behind the scenes aren't available to minorites.

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'Black actors win more TV roles'

1) "Improve representation" as there isn't enough.
2) Descision makers are white purely.
3) Casulty and Doctors have quite a few ethnic characters.
4) 13% of Eastenders characters are Ethnic.
5) Every programme must detail how it meets the channels multicultural objectives.

Characters in shows have Ethnic characters however executives remain white. Today, channels must meet multicural objectives to appeal to minorities.