Wednesday 27 February 2008

3 Media Stories

Setanta Sports - Advertisement complaints

The advertising watchdog has cleared a Setanta TV ad campaign featuring Des Lynam despite 36 complaints that it degraded women by referring to breasts as puppies.

Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.

This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".

The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.

Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.

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Youtube banned by Pakistan's Government

Pakistan's government has banned access to the video-clip website YouTube because of anti-Islamic movies posted on the site, an official said yesterday.

The Pakistan Telecommunication Authority told the country's 70 internet service providers that the popular website would be blocked until further notice.

The authority did not specify what the offensive material was, but a PTA official said the ban concerned a trailer for an forthcoming film by Dutch politician Geert Wilders. The film portrays Islam as a fascist religion prone to inciting violence against women and homosexuals.

The unnamed official said the PTA had also blocked websites showing the controversial Danish cartoons of the Prophet Muhammad. The drawings were originally printed in European newspapers in 2006, but were reprinted by some papers last week.

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Traffic for ITV's broadband TV service has remained flat over the past couple of months, while the BBC's rival iPlayer offering has seen significant growth following a major marketing push.

ITV.com's video traffic hit a peak in November thanks to the online popularity of The X Factor and I'm a Celebrity, Get Me Out of Here!, but has dropped off slightly since then.

Thursday 14 February 2008

Summary of sheets

'Ethnicity minority push by BBC'

1) BBC wants to improve its news coverage of Britains ethnic minority communities
2) Young black people are being recruited for a team of journalists
3) "The BBC was not covering a section of it's audience adequately enough"
4) BBC's national news poeration still does not make enough use of the Asian Networks specialist knowledge.
5) "Following complaints from Hindu and Sikh listeners tat they were being too closley accosiated with muslims"

This sheet indicates that the BBC are ignoring ethnic minorities or are using them for the sterotypical ideologies set with them. The ethnic community feel as if they are being misrepresentated.
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'Subcontinental drift'

1) Within the UK, there is, "a drastic rise in the artistic output of second and third generation Asians"
2) Artists such as, Cornershop, Asian Dub Foundation and Talvin singh are breaking through the barrier.
3) 'Token Asian' - white people see asians as less, as if they're just there to make up the numbers.
4) Asian music is now named "World Music", which shows progression.
5) Bombay dreams has been a huge success.

This sheet shows that Asians were pushed to the side and are now beggining to be noticed.

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'Home Service'

1) More than twice the ammount of Asian homes have cable or sky TV.
2) Most Asians from Asia, rather than being born in the UK still watch their homeland programmes.
3) 4.5 million ethnic people are paying for a liscene fee, yet they don't watch channels 1-5.
4) Holby City is now full of Asians.
5) Asians want a fairer portrayal of arranged marriage.


Ethnic minorities still watch their own programmes and dislike UK TV as they say it's boring and doesn't make them feel associated.
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'How Entertainment changed'

1) Kumars at No. 42 and Babyfather are multicultural programmes which are shown on British channels.
2) Off scene roles - no asians or minorites working in high positions.
3) "We live in a multicultural society but it isn't reflected on screen"
4) "Hideously White"
5) 78% of minorities are better represented on TV compared to 10 years ago.

TV is hideously white and major roles behind the scenes aren't available to minorites.

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'Black actors win more TV roles'

1) "Improve representation" as there isn't enough.
2) Descision makers are white purely.
3) Casulty and Doctors have quite a few ethnic characters.
4) 13% of Eastenders characters are Ethnic.
5) Every programme must detail how it meets the channels multicultural objectives.

Characters in shows have Ethnic characters however executives remain white. Today, channels must meet multicural objectives to appeal to minorities.

Wednesday 13 February 2008

http://www.guardian.co.uk/media/2008/feb/13/television.usa
An end to the 100 day writer strike in the USA

http://www.guardian.co.uk/technology/2008/feb/13/google.yahoo
T-mobile are now using Yahoo rather then Google on their web mobile

http://www.guardian.co.uk/media/2008/feb/13/television.digitalmedia
A Romantic Comedy, January 2nd, is hoping to premier on Tiscali broadband making it the first online premier and reaching a wider audience.