Wednesday 27 February 2008

3 Media Stories

Setanta Sports - Advertisement complaints

The advertising watchdog has cleared a Setanta TV ad campaign featuring Des Lynam despite 36 complaints that it degraded women by referring to breasts as puppies.

Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.

This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".

The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.

Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.

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Youtube banned by Pakistan's Government

Pakistan's government has banned access to the video-clip website YouTube because of anti-Islamic movies posted on the site, an official said yesterday.

The Pakistan Telecommunication Authority told the country's 70 internet service providers that the popular website would be blocked until further notice.

The authority did not specify what the offensive material was, but a PTA official said the ban concerned a trailer for an forthcoming film by Dutch politician Geert Wilders. The film portrays Islam as a fascist religion prone to inciting violence against women and homosexuals.

The unnamed official said the PTA had also blocked websites showing the controversial Danish cartoons of the Prophet Muhammad. The drawings were originally printed in European newspapers in 2006, but were reprinted by some papers last week.

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Traffic for ITV's broadband TV service has remained flat over the past couple of months, while the BBC's rival iPlayer offering has seen significant growth following a major marketing push.

ITV.com's video traffic hit a peak in November thanks to the online popularity of The X Factor and I'm a Celebrity, Get Me Out of Here!, but has dropped off slightly since then.

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