http://www.timewarner.com/corp/newsroom/pr/0,20812,1675415,00.html
Time Warner are using multi platform marketing -
"The integrated effort features "Exclusive Extras" in HD and standard definition on TWC's On Demand platform, a dedicated website (www.fredclausgiveaway.com) offering a Fred Claus sweepstakes and new original video games based on the film."
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