‘Sholay’ (1975)
Media Language
Low-key lighting reinforces the camp atmosphere.
Close-ups allow the audience to gaze upon the female dancer.
Institution
Sippy Films Pvt. Ltd
Genre
Bollywood – romance, action, musical, comedy
Representation
Mulvey - furthermore she is seen as an object and is therefore objectified by the men watching.
On the other hand, the male singer is singing to the dancer about his love for her. By him being on his knees conveys a lack of authority and she tries to leave he is still behind her.
Audience
A mainly Asian audience from the late 70s/early 80s between the ages of 16-20, who enjoy Bollywood films.
Ideology/Values
Patriarchal society.
Narrative
Historical
The first biggest Bollywood film, by 2005 it was released in the UK and France.
Economical
It was the highest grossing film of all time in India as it made the equivalent to $60million
‘Aag’ (2007)
Directly address the audience as she sings.
Still uses the low-key lighting.
Extreme close-ups of the eyes to seduce the male audience, the female is again to-be-looked-at
Cut always to show action within the film.
Genre
Bollywood – romance, action, musical.
Representation
Rather than a male singing to the female, the female dancer is now singing of how she can be the love of some man. Through her provocative dancing the female is still being objectified and even through the locations as she dances within shallow water (women in wet sari’s being a Bollywood cliché)
Audience
The audience would be aged between 18-20, as the younger generation become more western they begin to watch more Hollywood films rather than cultural Bollywood films.
A secondary audience can be those who have seen the original.
Ideology/Values
The MTV generation dancing shows how Western soceity change the opinion of the traditional Eastern opinion and styles. The clothing has become less traditional.
Economical
The film was not as successful as the original, which bought in $60million.
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