Multi platform marketing

http://www.timewarner.com/corp/newsroom/pr/0,20812,1675415,00.html


Time Warner are using multi platform marketing -

"The integrated effort features "Exclusive Extras" in HD and standard definition on TWC's On Demand platform, a dedicated website (www.fredclausgiveaway.com) offering a Fred Claus sweepstakes and new original video games based on the film."

Bollywood Comparison - Aag/Sholay

‘Sholay’ (1975)

Media Language

Low-key lighting reinforces the camp atmosphere.

Close-ups allow the audience to gaze upon the female dancer.

Institution

Sippy Films Pvt. Ltd

Genre

Bollywood – romance, action, musical, comedy

Representation

Mulvey - furthermore she is seen as an object and is therefore objectified by the men watching.

On the other hand, the male singer is singing to the dancer about his love for her. By him being on his knees conveys a lack of authority and she tries to leave he is still behind her.

Audience

A mainly Asian audience from the late 70s/early 80s between the ages of 16-20, who enjoy Bollywood films.

Ideology/Values

Patriarchal society.

Narrative

Historical

The first biggest Bollywood film, by 2005 it was released in the UK and France.

Economical

It was the highest grossing film of all time in India as it made the equivalent to $60million

‘Aag’ (2007)

Media Language

Directly address the audience as she sings.
Still uses the low-key lighting.
Extreme close-ups of the eyes to seduce the male audience, the female is again to-be-looked-at
Cut always to show action within the film.

Genre

Bollywood – romance, action, musical.

Representation

Rather than a male singing to the female, the female dancer is now singing of how she can be the love of some man. Through her provocative dancing the female is still being objectified and even through the locations as she dances within shallow water (women in wet sari’s being a Bollywood cliché)

Audience

The audience would be aged between 18-20, as the younger generation become more western they begin to watch more Hollywood films rather than cultural Bollywood films.

A secondary audience can be those who have seen the original.

Ideology/Values

The MTV generation dancing shows how Western soceity change the opinion of the traditional Eastern opinion and styles. The clothing has become less traditional.

Economical

The film was not as successful as the original, which bought in $60million.

BBC Axe Jobs

'Anger building among BBC staff'

Leigh Holmwood
Tuesday October 9, 2007
MediaGuardian.co.uk

Morale within the BBC is low according to insiders, with nearly 3,000 jobs could be axed.

By Wednesday next week, the scale of the cuts will be confirmed.

The Financial Times today reported that 12% of the BBC workforce, or up to 2,800 jobs, could be axed.

Insiders have said they expect 25% of the workforce in the division to go, including all the studio heads and half the executive producers in London, although some could be redeployed.

The FT also reported that 6% across-the-board cost saving was being looked at annually for the next five years - double the 3% the BBC Trust said it wanted.

One source said there was an expectation that the BBC wanted to cut spending by 30% over five years, although another source queried this, saying it was likely to be half that figure.