3 Media Stories

Setanta Sports - Advertisement complaints

The advertising watchdog has cleared a Setanta TV ad campaign featuring Des Lynam despite 36 complaints that it degraded women by referring to breasts as puppies.

Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.

This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".

The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.

Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.

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Youtube banned by Pakistan's Government

Pakistan's government has banned access to the video-clip website YouTube because of anti-Islamic movies posted on the site, an official said yesterday.

The Pakistan Telecommunication Authority told the country's 70 internet service providers that the popular website would be blocked until further notice.

The authority did not specify what the offensive material was, but a PTA official said the ban concerned a trailer for an forthcoming film by Dutch politician Geert Wilders. The film portrays Islam as a fascist religion prone to inciting violence against women and homosexuals.

The unnamed official said the PTA had also blocked websites showing the controversial Danish cartoons of the Prophet Muhammad. The drawings were originally printed in European newspapers in 2006, but were reprinted by some papers last week.

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Traffic for ITV's broadband TV service has remained flat over the past couple of months, while the BBC's rival iPlayer offering has seen significant growth following a major marketing push.

ITV.com's video traffic hit a peak in November thanks to the online popularity of The X Factor and I'm a Celebrity, Get Me Out of Here!, but has dropped off slightly since then.

Summary of sheets

'Ethnicity minority push by BBC'

1) BBC wants to improve its news coverage of Britains ethnic minority communities
2) Young black people are being recruited for a team of journalists
3) "The BBC was not covering a section of it's audience adequately enough"
4) BBC's national news poeration still does not make enough use of the Asian Networks specialist knowledge.
5) "Following complaints from Hindu and Sikh listeners tat they were being too closley accosiated with muslims"

This sheet indicates that the BBC are ignoring ethnic minorities or are using them for the sterotypical ideologies set with them. The ethnic community feel as if they are being misrepresentated.
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'Subcontinental drift'

1) Within the UK, there is, "a drastic rise in the artistic output of second and third generation Asians"
2) Artists such as, Cornershop, Asian Dub Foundation and Talvin singh are breaking through the barrier.
3) 'Token Asian' - white people see asians as less, as if they're just there to make up the numbers.
4) Asian music is now named "World Music", which shows progression.
5) Bombay dreams has been a huge success.

This sheet shows that Asians were pushed to the side and are now beggining to be noticed.

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'Home Service'

1) More than twice the ammount of Asian homes have cable or sky TV.
2) Most Asians from Asia, rather than being born in the UK still watch their homeland programmes.
3) 4.5 million ethnic people are paying for a liscene fee, yet they don't watch channels 1-5.
4) Holby City is now full of Asians.
5) Asians want a fairer portrayal of arranged marriage.


Ethnic minorities still watch their own programmes and dislike UK TV as they say it's boring and doesn't make them feel associated.
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'How Entertainment changed'

1) Kumars at No. 42 and Babyfather are multicultural programmes which are shown on British channels.
2) Off scene roles - no asians or minorites working in high positions.
3) "We live in a multicultural society but it isn't reflected on screen"
4) "Hideously White"
5) 78% of minorities are better represented on TV compared to 10 years ago.

TV is hideously white and major roles behind the scenes aren't available to minorites.

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'Black actors win more TV roles'

1) "Improve representation" as there isn't enough.
2) Descision makers are white purely.
3) Casulty and Doctors have quite a few ethnic characters.
4) 13% of Eastenders characters are Ethnic.
5) Every programme must detail how it meets the channels multicultural objectives.

Characters in shows have Ethnic characters however executives remain white. Today, channels must meet multicural objectives to appeal to minorities.

http://www.guardian.co.uk/media/2008/feb/13/television.usa
An end to the 100 day writer strike in the USA

http://www.guardian.co.uk/technology/2008/feb/13/google.yahoo
T-mobile are now using Yahoo rather then Google on their web mobile

http://www.guardian.co.uk/media/2008/feb/13/television.digitalmedia
A Romantic Comedy, January 2nd, is hoping to premier on Tiscali broadband making it the first online premier and reaching a wider audience.

Subverts

Women in Advertising

This advert from the 1950's shows a stereotypical ideology of women being in the home. Gunter stated in 'Media, Gender and identity' that women were twice as likely to be seen inside the home - this can be seen as the woman comes home from shopping on of her domestic housewife duties.



This advert from the 1970's shows how Women began to live their own life. However, this Channel No.5 advert gives the ideology that women need that perfume to find/attract a man.



Women are objectified and are seen as sex objects. Laura Mulvey's theory of women being objectified can be clearly seen here as the 'Flake' girl is seen imposing oral sex.



Women are placed in a male place - the office. Men are being objectified in this rather than women, this can be seen as women's new found place in society as equal. However, the women look up to the male suggesting male dominance. The women in this advert may be seen to have slight masculine qualities.



Baking can be either done by men or women. However women are known to bake more than men, although this advert is a more specialist and tricky baking scenario this may be the reason as to why there are more men than women placed in this advert.

Richard Desmond

What he owns, and previously owned

He is currently a British publisher, current owner of Express Newspapers and founder of Northern and Shell plc.

Express Newspapers publishes the Daily Express, Sunday Express, Daily Star Sunday and Daily Star.

Northern and Shell was notorious for publishing dozens of pornographic titles, such as Big Ones, Skinny and Wriggly, Forum, Posh Housewives and Asian Babes, prior to their sale to Remnant Media in 2004.

Despite selling his magazines, he is still the owner of the most popular pornographic television channels in the UK, the Fantasy Channel and Red Hot TV.

How he started out

He first job, which got him into the world of newspapers and magazines, was for Thomson Newspapers, working in classified advertisements.

He moved on to another company and by the age of 21 he owned two record shops. He acquired an interest in publishing and in 1974 published a magazine called International Musician and Recording World.

Publishing career

In 1983 he published a British version of the American pornographic magazine Penthouse.

Desmond's biggest publishing deal was the launch of celebrity magazine OK! in 1993.

He then later bought the Express Newspapers in 2000 for £125m

Controversy

Desmond attracted controversy over his £100,000 donation to the Labour Party. Several prominent Labour members, including Clare Short, broke ranks to question whether the party should be accepting money from a publisher of pornographic magazines.

After buying Express Newspapers in 2000, Desmond became embroiled in a bitter feud with Viscount Rothermere, publisher of the Daily Mail; the rival of the Daily Express as they printed stories relating to Rothermere's private life.

The Daily Mail then ran several articles describing Desmond as a pornographer and christened him "Dirty Desmond”

In April 2004, the Daily Express shifted its support from Labour to the Conservatives. On the same day Desmond caused a scandal by accusing the Daily Telegraph, which was then considering accepting a takeover offer by the German Axel Springer group, of giving in to Nazis.

Desmond reportedly harangued The Daily Telegraph's chief executive and associates in faux German at a business meeting and imitated Adolf Hitler, before erupting in a tirade of four-letter words as he disagreed with the takeover.

Multi platform marketing

http://www.timewarner.com/corp/newsroom/pr/0,20812,1675415,00.html


Time Warner are using multi platform marketing -

"The integrated effort features "Exclusive Extras" in HD and standard definition on TWC's On Demand platform, a dedicated website (www.fredclausgiveaway.com) offering a Fred Claus sweepstakes and new original video games based on the film."

Bollywood Comparison - Aag/Sholay

‘Sholay’ (1975)

Media Language

Low-key lighting reinforces the camp atmosphere.

Close-ups allow the audience to gaze upon the female dancer.

Institution

Sippy Films Pvt. Ltd

Genre

Bollywood – romance, action, musical, comedy

Representation

Mulvey - furthermore she is seen as an object and is therefore objectified by the men watching.

On the other hand, the male singer is singing to the dancer about his love for her. By him being on his knees conveys a lack of authority and she tries to leave he is still behind her.

Audience

A mainly Asian audience from the late 70s/early 80s between the ages of 16-20, who enjoy Bollywood films.

Ideology/Values

Patriarchal society.

Narrative

Historical

The first biggest Bollywood film, by 2005 it was released in the UK and France.

Economical

It was the highest grossing film of all time in India as it made the equivalent to $60million

‘Aag’ (2007)

Media Language

Directly address the audience as she sings.
Still uses the low-key lighting.
Extreme close-ups of the eyes to seduce the male audience, the female is again to-be-looked-at
Cut always to show action within the film.

Genre

Bollywood – romance, action, musical.

Representation

Rather than a male singing to the female, the female dancer is now singing of how she can be the love of some man. Through her provocative dancing the female is still being objectified and even through the locations as she dances within shallow water (women in wet sari’s being a Bollywood cliché)

Audience

The audience would be aged between 18-20, as the younger generation become more western they begin to watch more Hollywood films rather than cultural Bollywood films.

A secondary audience can be those who have seen the original.

Ideology/Values

The MTV generation dancing shows how Western soceity change the opinion of the traditional Eastern opinion and styles. The clothing has become less traditional.

Economical

The film was not as successful as the original, which bought in $60million.

BBC Axe Jobs

'Anger building among BBC staff'

Leigh Holmwood
Tuesday October 9, 2007
MediaGuardian.co.uk

Morale within the BBC is low according to insiders, with nearly 3,000 jobs could be axed.

By Wednesday next week, the scale of the cuts will be confirmed.

The Financial Times today reported that 12% of the BBC workforce, or up to 2,800 jobs, could be axed.

Insiders have said they expect 25% of the workforce in the division to go, including all the studio heads and half the executive producers in London, although some could be redeployed.

The FT also reported that 6% across-the-board cost saving was being looked at annually for the next five years - double the 3% the BBC Trust said it wanted.

One source said there was an expectation that the BBC wanted to cut spending by 30% over five years, although another source queried this, saying it was likely to be half that figure.

Time Warner

Time Warner: The sub-companies

Currently a subsidiary of the Time Warner, Warner Bros has several subsidiary companies, including Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, and DC Comics, as well as owning half of The CW Television Network.

Warner Bros.

Founded in 1918, Warner Bros. is the third-oldest American movie studio in continuous operation, after Paramount Pictures, founded in 1912 as Famous Players, and Universal Studios, also founded in 1912.

Time Inc.

Time Inc. is a major subsidiary of the media conglomerate Time Warner; the company formed by the 1990 merger of Time Inc. and Warner Communications.

It publishes 130 magazines, most notably Time. Other major magazines include Sports Illustrated, Fortune, and People.

It also owns the UK magazine house IPC Media, whose major titles include What's On TV, NME, Country Life, Marie Claire and Nuts.

Another merge

In 2000, a new company called AOL Time Warner was created when AOL purchased Time Warner for $164 billion.

The deal, announced on 10 January 2000 and officially completed on 11 February 2000, employed a merger structure where by each original company merged into a newly created entity.

Other points

The shareholders of AOL owned 55% of the new company while Time Warner shareholders owned only 45%, meaning that the smaller AOL had in fact bought out the far larger Time Warner.


Time Warner productions

New Line Cinema productions:

A history of Violence (2005)
American History X (1998)
Austin Powers (1997-2002 trilogy)

Blade (1998-2004 trilogy)

Dumb and Dumber (1994-2003)
Friday (1995)
Jason films (1993-2002)
The Mask

Pan’s Labyrinth (2006)
Se7en (1995)
The Texas Chain Saw Massacre (re-make and sequel) (1973-2003/2006)
Wedding Crashers (2005)
Menace II Society (1993)

Warner Bros. Films production:

Oceans Eleven (original and re-make), Twelve, Thirteen

A Clockwork Orange (1971)
The Exorcist (1973)

Superman (series)
The Shining

Blade Runner (1982)

National Lampoon’s Vacation (series)
Gremlins (1984)

Police Academy (series)

Lost in America (1985)

Full Metal Jacket (1987)

Lethal Weapon (1987)
Beetlejuice (1988)
Batman (series)
Goodfellas (1990)
Richie Rich (1994)
The Matrix (trilogy)
Pokémon (trilogy)
Harry Potter (series)
Swordfish (2001)
The Matrix (series)
Starsky & Hutch (2004)
Constantine (2005)
The Departed (2006)
V for Vendetta (2006)
The Blood Diamond (2006)
300 (2007)


Financial & Income (provide actual data)

In 2004, Time Warner's market value was $84 billion. When the AOL-Time Warner merger was announced in January 2000, the combined market value was $280 billion.

For fiscal year 2002 the company reported a $99 billion loss on its income statement because of $100 billion in non-recurring charges.

The value of the AOL portion of the company had dropped sharply with the collapse of the Internet boom, in the early 2000s.)

Recent developments...how is it responding to the 'new media' age

Time Warner was struggling to integrate new media into its business. At the time of the announcement, Time Warner executives spoke of the need to digitize their business. They were also eager to be attached to a dot-com company, as the dot-com boom was near its peak.

A merger with AOL provided a huge subscriber base of Internet users, along with online marketing know-how.

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